easyCar.com drives into 2009 with new agencies

TBG, nonstopConsulting and LBi Netrank brought on to drive growth

International car rental broker service easyCar.com has hired a raft of new agencies to support the brand as it forges ahead with an aggressive pan-European growth strategy.

TBG London will be taking on easyCar’s online marketing proposition in the UK. The online specialists will take responsibility for the brand’s PPC function, affiliate marketing, online partnerships and online display advertising in the UK. It will also look after online marketing activity for easyVan.com.

Improving easyCar’s pan-European online offering is a key element of the brand’s wider growth strategy and incumbent nonstopConsulting has been retained to drive this forward. The Munich-based performance marketing specialist will take on the online marketing for Germany, France, Netherlands and Spain, building up PPC and affiliate marketing activity. It will also be responsible for recruiting and managing online partnerships across Europe.

As Search Engine Optimisation (SEO) becomes an increasingly important part of online marketing, Exeter based LBi Netrank has been named as easyCar’s retained agency for SEO activity. LBi Netrank's focus will be on improving easyCar's SEO position in the UK, France, Spain, the Netherlands, Germany and other countries in Europe. In addition, it will support easyVan.com in the UK with its SEO activities.

easyCar.com CEO Bill Jones said: "We're very pleased with our new roster of digital agencies and we’re convinced we have a strong team behind us, helping us to drive forward into 2009. "Traditionally, easyCar.com has been perceived as a UK brand – but with a truly global offering and a fast-growing list of suppliers across the world, our focus with these new agencies is on strong growth in Europe. We have ambitious plans for easyCar.com, including adding new global destinations to the 2,400 we already have and creating more local websites – so the focus is on creating a powerful network of specialists to help us achieve this. This realignment puts us in a strong position to take the easyCar.com brand to the next level."

Incumbent agency Brando retains the PR brief, tasked with bringing easyCar.com to the forefront of consumers’ minds and positioning the brand as the number one choice for car rental in the UK and abroad.

-ENDS-

For further information, please contact the easyCar press office: Jennie Webb/ Karen Salem – 020 7491 7313 jennie@brando-world.com

About easyCar.com:

easyCar.com was launched in April 2000 by Stelios, founder of easyJet.com and Chairman of the easyGroup. easyCar is now one of the leading international car rental brokers with a worldwide network of more than 2,400 car hire locations in over 60 countries, including the UK, USA, Australia and many countries within Europe, Africa and South America. easyCar offers a wide range of vehicles from super-mini and compact cars to MPV's and luxury cars. In the UK, easyCar also offers Van Hire under the easyVan.com Brand.