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easyCar has reappointed PHD as their media buying agency after a three way pitch. Press release follows...
easyGroup gives PHD Expanded easyCar Role
easyGroup has re-appointed PHD on its easyCar business, following a competitive pitch involving Mediacom and OMD, as it expands to become a global hire car broker across this Summer. Having previously concentrated communication on its successful UK car rental enterprise, easyCar is expanding its business in the overseas car hire market from next month and will be supporting it with significant customer recruitment activity. "We are pleased to re-appoint PHD as our media buyers" said Steve Maltby, easyCar ceo "not only do they have interesting ideas for both online and offline advertising but we also look forward to the creative ideas proposed by their in-house department." Mark Girling, PHD Group Board Director said “Having been given a tough, challenging, business-centric brief, we’re very pleased that easyCar has chosen our bold and accountable communication recommendation. We also showed that we could quickly adapt
our previous service to their changing needs as their business goes through a period of growth and change.” |