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easyCar opens in Germany and The Netherlands
28 October 2004
easyCar continues its rapid expansion and now provides low cost car hire in approximately 50 sites in both Germany and the Netherlands. Six months ago easyCar had approximately 50 sites but it now has well over 1000.
Obviously such growth could never be managed organically and this huge increase in sites has been managed through brokerage agreements. Through these agreements easyCar uses the marketing strength of its brand and website to sell car hire to customers. The vehicles themselves are provided by locally based car hire companies.
Locally based car hire companies have better local operational efficiencies and easyCar has a strong online brand. The result is a car hire business which has the most efficient cost base.
"Once again the winner here is the consumer who can now get lower prices for car hire," said Stelios the serial entrepreneur and easyGroup chairman.
For more information and best value car hire please visit www.easyCar.com.
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