Car Hire and Ground Transportation Services
This Privacy Statement sets out details of the personal data relating to you that we collect through this website and any mobile sites and applications relating to this car hire and ground transportation services platform (the "Platform"), how we will process such data and to whom it may be disclosed. This notice also explains your rights under applicable data protection law, including the EU General Data Protection Regulation ("GDPR"), in relation to our processing of your data.
This website is provided by Lowcost Vehicle Rental (UK) Limited (trading as easyCar) and easyCar is the controller of the personal data which is described in this Privacy Statement (the "Controller"). Whilst easyCar is the Controller, the Platform through which your personal data are collected and bookings are processed is operated by easyCar's white-label service provider: ETrawler, Unlimited Company t/a CarTrawler (the "Processor"). The Processor acts on the Controller's behalf to introduce customers to vehicle rental and other ground transportation services such as bus, rail and taxi transfers ("Transportation") and ancillary travel related products and services References to "we", "us" and "our" in this notice are references to the Controller and the Processor.
You can contact us using the details at the end of this statement.
Personal Data that We Process
In order for us to process your Transportation booking or your booking of any ancillary services we will ask you for certain information, such as your name, address, email address, payment information and booking details. We also collect certain information from the device you use to access our Platform, such as your IP address, what browser you use and what type of device you are using. In addition to the information that we collect ourselves, we sometimes receive information that is collected on our behalf by third parties, such as when you see an advert relating to our services which is displayed on a third party site.
Most of the personal data that we collect about you will be information that you have given to us. This may include the following:
- Transportation Quote - If you seek a quote for Transportation, we will collect your name, e-mail address, IP address and quote reference. Where you have contacted us by phone, we will also collect your phone number and a recording of your call with us.
- Abandonment E-mails and Phone Calls - If you commence but do not complete a booking, we will still have collected limited details such as your name, e-mail address and phone number (depending on your method of communication with us).
- Booking Details - When you make a booking with us we will ask you for information that we need in order to process the booking. This will include your name, address, email address, phone number and your payment details.
- Queries and Complaints - If you contact our Customer Services team with a query or a complaint, we will record details of the query or complaint and how it is dealt with on our systems. We may also seek further details about the query or complaint from the relevant Transportation or other service provider, which we will also record on our systems.
- Insurance Policy - If you take out an insurance policy with one of our insurance partners, we will collect your name, address, e-mail address, phone number, booking reference, IP address and payment details to facilitate the purchase of your insurance policy.
- Other ancillary products and services - If you book or purchase any other ancillary service, such as parking, we will ask you for information that we need in order to process your request. This will include your name, address, e-mail address, phone number, booking reference, IP address and payment details.
On Demand Taxi Booking Details
- If you sign up for our on demand taxi app, we will collect your name, e-mail address, loyalty ID (if relevant) and password and payment details.
- When you use our on demand taxi app, we will collect your name, e-mail address and payment details. We will also gather your location data when you use our app and during your journey.
- Location Data - If you are using our services on a mobile device and you have enabled location services, we will record your location to help you find local Transportation or other services. We also use your IP address to determine what country you are in when you make a booking.
- Loyalty Programme Data - If you are a member of our loyalty programme, and the loyalty programme is integrated with Transportation services, we will store details of your loyalty membership number and your historic booking references.
- Email Marketing - If we implement an email marketing programme, when we collect your email address we will record your preferences regarding receipt of marketing emails from us in relation to our own products and services and those of third parties.
- Surveys and Customer Feedback Forms - If you participate in a survey or complete a customer feedback form , we will record your responses to the survey or customer feedback form along with your name and e-mail address.
Personal information that we collect automatically:
When you use our Platform, we use various technologies to automatically capture details about the device you are using and how you interact with the Platform. This information includes:
- Device Details - We automatically collect details about the device you are using, including its IP address, its device ID, the browser you are using, and the operating system that the device uses.
- How You Interact With Our Platform - We record details about how you use our Platform, e.g. the date and time that you visit, what pages you visit, how long you stay on the pages, where you have clicked on a page, and details of any crashes or system bugs you may have encountered.
- How You Reached the Platform - Where we can, we record how you arrived on our Platform (e.g. whether you arrived from a search engine, or by clicking on one of our adverts).
Sources of Personal Data
Although we mainly collect information directly from you, there are circumstances where we collect information from third party sources. These circumstances may include:
- Third Parties - We may operate a programme under which third parties such as search comparison engines advertise our Platform on our behalf. If you click on one of those advertisements you are directed to our Platform using a technology that allows us to understand which third party referred you. We then track if you make a booking, and if you do we attribute that booking to the relevant third party for the purposes of paying them a commission. However, we do not provide the third party with any personal information in relation to you.
- Service Provider - If there are any issues with your Transportation or other service provider, the service provider may contact us with information about the issue.
- Advertisements - If we work with third parties to display advertisements we may use technologies like cookies or pixel tags to record details of your interaction with those advertisements. This data is sometimes sent to us through cookies and pixel tags that are set on our behalf by those third parties.
Purposes of Processing and Legal Basis
The main reason we use your personal data is to process your bookings for Transportation and ancillary services and to deal with any queries or issues that may arise in relation to those bookings. We also use your personal data for certain other reasons, such as tailoring our adverts and marketing emails to ensure that they are relevant to you and monitoring your use of our Platform to help us make improvements and tailor our display.
The following are further details of our processing and the legal basis which justifies this processing:
- Transportation Quote - We process your personal data in order to provide you with your Transportation quote. We process this data on the basis that it is necessary in order to take steps at your request prior to potentially entering into a Transportation contract.
- Abandonment E-mails and Phone Calls - We may process personal data in order to contact you and clarify whether you encountered any issues when seeking to make a booking. We do this on the basis of our legitimate interest in ensuring quality customer service and that there are no issues with our Platform.
- Bookings - We use your personal data in order to process bookings with us and Transportation and other providers, and to let you manage your bookings through the Platform. Where we process personal data for this purpose we will do so either on the basis that it is necessary for the performance of a contract or on the basis of our legitimate interests in providing our Transportation booking service.
- Insurance Policy / Other Ancillary Product or Service - If you take out an insurance policy with one of our insurance partners in connection with your Transportation reservation or book another ancillary service, we process your data in order to facilitate the booking of that service. Where we process personal data for this purpose we will do so either on the basis that it is necessary for the performance of a contract with you, or on the basis of our legitimate interests in providing you with that additional requested service.
- Queries and Complaints - When you send us a query, or have a complaint, about a Transportation booking or about any other ancillary service, we will process your personal data in order to answer your query or in order to resolve your complaint. Where we process personal data in the context of a query or complaint we will do so on the basis of our legitimate interest in resolving customer queries and complaints. If you volunteer data in relation to your health, we will process that personal data on the basis that you explicitly consent to us using it in order to resolve your query or complaint.
- On Demand Taxi Booking App - We process your data (including Location Data) in order to facilitate your sign up to and use of the On Demand Taxi App. This is either on the basis that we have a contractual duty to do so, or on the basis of our legitimate interests in providing this service to our customers.
- Loyalty Programme - Where a loyalty programme exists, we use your personal data in order to administer the loyalty programme, to add/deduct loyalty points and to notify you of loyalty rewards. We process this data on the basis that it is necessary for the performance of a contract with you.
- Email Marketing - Where we have collected your email address in the context of providing you with a service, then depending on the marketing preferences you have expressed to us, we may send you emails about products and services that we think may be of interest to you. We send these marketing e-mails on the basis of our legitimate interests in marketing our products and services.
- Providing and Improving our Services - Where we collect data in relation to your use of our Platform and services, such as your device details and how you interact with our Platform and services, we use this data in order to deliver our services and personalise your experience. We also use the data to test new features that we are thinking about introducing, to analyse how our Platform is used, and to evaluate and improve our services. Where possible we use this data on an anonymous basis. All of this processing of your personal data is on the basis of our legitimate interests in operating, improving and securing our services.
- Analysis/Reporting - We use data in relation to bookings in order to create internal reports regarding how our business is operating. We also use this data for other commercial analysis purposes, and to try to predict future trends that may affect our business. This processing is undertaken on an aggregated basis, so you are not identifiable from the reports or analysis that is produced.
- Advertising - We want to ensure that when you see an advert relating to our services it will be relevant to you and your interests, whether the advert appears on a Platform we operate, in our marketing emails or on a third-party site. We may also use the same information to show you adverts for carefully selected third-party products and services. When you are using our Platform we may use the searches you have made in order to tailor our adverts to your interests. For example, if you have been searching for vehicle rental options in Berlin, we might use this information to display adverts to you on our Platform and on third party websites for vehicles to rent in Berlin that may be of interested to you. We may also use data about your past transactions on our Platform to tailor our advertising. We process your personal data for this purpose on the basis of our legitimate interests in ensuring that our advertising, or the advertising of third parties, is effective, relevant and appropriate.
- Surveys and Customer Feedback Forms - If you agree to participate in a survey or complete a customer feedback form, we process your data on the basis of your consent.
Personal Data that We Require You to Provide
You are not obliged to provide us with any of your personal data. However, if you want to make a Transportation booking, or avail of an ancillary service, you will need to provide us with the information that is requested on our booking engine. If you don't provide us with this information, we will not be in a position to process your booking. Similarly, you may be required to provide certain information if you contact our customer services team with a query or complaint, otherwise we will not be in a position to handle your query or complaint. We will inform you where such information is required.
Recipients of Data
As noted above, in order to process your booking, we have to share your details with the Processor.
In order to process your booking we have to send your details to the relevant Transportation provider. If you contact us with a query or complaint in relation to a booking we may also share details of the query or complaint with the Transportation provider so that we can resolve it.
If you purchase another service we may need to share personal data with the third-party service provider so that they can provide you with that service. If you make a claim under an insurance policy we may need to share personal data with the underwriter or other appointed claims handler.
As part of our online advertising programmes we may share your personal data with third parties, who will combine it with data that they hold about you in order to tailor adverts that appear on third-party websites (which may be our own adverts, or adverts we serve on behalf of third parties). Where this data is shared you are not directly identifiable from the information itself, as we use technologies that use non-personally identifiable codes and tags.
We also use a number of service providers to assist us in providing our services, some of whom will have access to your data (e.g. we use various software service providers who host our data as part of their services). Where we engage a third party to process your data on our behalf, we make sure that they respect your privacy rights and that they process data in accordance with data protection law.
Further details are as follows:
- Hosting Providers - We use various cloud service and co-location providers to help us host and manage our data.
- Payment Processors - We use third-party payment processors in order to assist us with taking payments on our Platform.
- Technology Providers - This includes service providers who provide services such as helping us to secure our network, systems and emails.
- Customer Service Providers - We use a third party service provider to provide customer services outside working hours.
- Auditors - We have an internal and external audit function that is provided by third parties. The auditors help us to ensure that we are complying with our legal obligations, including in relation to our processing of personal data. In certain circumstances this may mean that they have access to our systems that process personal data, or that they might need to review how we have processed certain personal data.
There are certain circumstances where we will transfer your personal data outside of the European Union to a country which is not recognised by the European Commission as providing an equivalent level of protection for personal data as is provided for in the European Union. The most common of these is where we transfer personal data to a Transportation provider so that they can fulfil your booking. We may also transfer your personal data outside of the European Union in connection with the operation of our business, such as when we use a service provider that is based in another jurisdiction. If we transfer your personal data outside of the European Union, we will ensure that appropriate measures are in place to protect your personal data and to comply with our obligations under applicable data protection law. This may include entering into contracts in the form approved by the European Commission (based on Model Clauses as approved by the European Commission, in accordance with Article 46.2 GDPR) with the entity to whom we will transfer personal data, or ensuring that the company to which we transfer your personal data has agreed to abide by an approved transfer mechanism, such as the EU-US Privacy Shield framework (in accordance with Article 45 GDPR).
If you would like further details about the measures we have taken in relation to the transfer of your personal data, or copies of the agreements that we have put in place in relation to the transfers, please contact us using the details at the bottom of this statement.
We retain your personal data in accordance with our record retention policy. The record retention policy operates on the principle that we keep personal data for no longer than is necessary for the purpose for which we collected it, and in accordance with any requirements that are imposed on us by law (for example, to ensure that (a) the data that we hold is accurate and (b) we are not holding data for too long). This means that the retention period for your personal data will vary depending on the type of personal data. For example:
- Transaction Data - We retain details of your bookings and your interaction with us in relation to such bookings for as long is necessary to facilitate your booking and resolve any issues that may arise. Where your marketing preferences are such that we are able to send you marketing messages, then such data will still be retained as per the details below.
- Loyalty Programme Data - We retain data relating to loyalty programmes for as long is necessary to facilitate administration of the loyalty programme.
- Email Marketing - We will keep a copy of personal data that is required in order to send you marketing messages for as long as necessary to facilitate your marketing preferences. As part of this we will also retain certain information in relation to your transactions in order to allow us to customise our marketing messages. Managing legal claims - When we assess how long we keep personal data we take into account whether that data may be required in order to bring or defend any legal claims. If such data is required, we may keep it until the statute of limitations runs out in relation to the type of claim that can be made (which varies from 2 years to 12 years).
We use a few monitoring tools, such as cookies and web beacons on the Platform. This is to make sure the Platform works properly and to give you a great experience when you're booking a car hire with us. By using this website, you are consenting to us doing so.
Cookies can be "session cookies" or "permanent cookies". Session cookies are automatically deleted when you close your device's browser; permanent cookies stay in your browser until you delete them, or your browser deletes them based on the cookies' duration period. Permanent cookies allow platforms to remember your preferences for when you visit them again, speeding up and enhancing your experience of the services we offer.
"First-party cookies" are cookies set by the company whose platform you're using. When we use the term, it means the Platform's own cookies. "Third-party cookies" are cookies set by a company that has a relationship of some kind with the Platform. When we use the term, it means cookies set by our affiliates and by other business partners, including third-party service providers and advertisers. Cookies are not spyware or adware and can't deliver viruses or run programs on your device. They are not used to save personal information.
There are four types of cookies which we use from time to time:
- Strictly necessary cookies: These are cookies that are required for the operation of our website. They include, for example, taking payments, remembering your name, language and choices when you go to a new page. Without these cookies, the site wouldn't know what language to use, which deals to show you and what you wanted to buy. They do not gather information about you that could be used for marketing purposes or remembering where you've been on the Internet.
- Analytical/performance cookies: These allow us to collect information about how you use our website, such as, how you move around our website and if you experience any errors. These cookies do not collect any information that could identify you; all of the information collected is anonymous and is only used to help us improve the way our website works, understand what interests our users and measure how effective our advertising is.
- Functionality cookies:These are used to remember any preferences you set when you visit our platforms, such as your preferred language and currency.
- Targeting cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We work with online advertising companies to display personalised adverts when you visit our platform. This is called "retargeting" and may be based on your browsing activities, such as what you do on our platforms, or which destinations you have been searching for a car in. Our business partners may also give us information about your browsing history to help us make sure our platforms deliver the most relevant, personalised experience.
Some adverts may be delivered to you by third-party online advertising and marketing companies. These companies use certain technologies to deliver adverts and marketing messages. They also use them to collect non-personally identifiable information about the adverts they display, and about your visit to (or use of) our platforms. They do this by placing a cookie on your computer so it can read your IP address. We do our best to work with third-party online advertising and marketing companies that are members of the Network Advertising Initiative (NAI) and/or the Interactive Advertising Bureau (IAB), and that adhere to industry standards and codes of conduct.
Generally, cookies which are strictly necessary for the operation of the website will expire when you leave the website. Other cookies may be more permanent or not expire unless you actively delete them. All browsers provide tools that allow you to control how you handle cookies: accept, reject or delete them. These settings are normally accessed via the 'preferences' or 'options' menu of the browser you are using.
Other monitoring technologies
A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request, in an app, in an advert, or in an HTML email message. Web beacons can be used for many purposes - including site traffic reporting, counting unique visitors, advertising, auditing, reporting and personalisation. They also help us to monitor our site and to ensure that each page is loading properly and quickly.
We also use Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic, and helps us identify pages that are slow, broken or poorly performing. For more information, please visit www.google.co.uk/analytics.
You can find out more about internet advertising by visiting the following websites: www.allaboutcookies.org, www.yourchoicesonline.eu, and www.networkadvertising.org. Some of these sites enable you to opt out of online behavioural advertising and other tracking cookies (in addition to the control settings on your browser).
This Platform may contain links to other websites or you may have arrived here via a link from another website. This Privacy Statement only applies to this Platform and the services operated by CarTrawler in connection with the Platform. When you link to other websites you should read their own privacy statements.
Important Information about Consent
In circumstances where we process your personal data on the basis of your consent, you are free to withdraw that consent at any time. You can withdraw your consent by contacting us using the contact details at the bottom of this statement. If your consent relates to receiving email marketing you can use the unsubscribe link in the email. Please note that if you withdraw your consent we may not be able to continue to provide the related service to you.
You have the following rights, in certain circumstances, in relation to your personal data:
- Right to access the data - You have the right to request a copy of the personal data that we hold about you, together with other information about our processing of that personal data.
- Right to rectification - You have the right to request that any inaccurate data that is held about you is corrected, or if we have incomplete information you may request that we update the information such that it is complete.
- Right to erasure - You have the right to request us to delete personal data that we hold about you e.g. if the information is no longer necessary for the purposes for which it was collected. This is sometimes referred to as the right to be forgotten.
- Right to restriction of processing - You have the right to request that we no longer process your personal data for particular purposes.
- Right to object to processing - You have the right to object to our processing of your personal data for particular purposes, for example, if we are processing your information on the basis of our legitimate interests and there are no compelling legitimate grounds for our processing which override your rights and interests. You also have the right to object to use of your personal information for direct marketing purposes.
- Right to data portability - You have the right to request us to provide you, or a third party, with a copy of your personal data in a structured, commonly used machine readable format.
In order to exercise any of the rights set out above, please contact us at using the contact details at the bottom of this statement.
You also have the right to lodge a complaint with your local data protection supervisory authority (e.g. the UK Information Commissioner's Office) if you are unhappy with any processing of your personal data by us.
Changes to our Privacy Statement
We keep our privacy statement under regular review and we will place any updates on this web page.
Questions and Complaints
If you have any queries or complaints in connection with our processing of your personal data, you can get in touch with:
easyCar, using the following contact details:
By post: easyCar, 10 Ansdell Street, London, W8 5BN.
CarTrawler (acting on our behalf) using the following contact details:
By post: Data Protection Officer, CarTrawler, Classon House, Dundrum Business Park, Dundrum, Dublin 14, Ireland
By email: email@example.com (please state 'Privacy' in the subject line of your email).